Chris Palumbo, Christopher Palumbo, elements fitness,
This marks the official close to Miami’s International Fashion week, a gathering of the top designers, socialites, and the who’s who of the style world. Fashion week, whether in New York or Miami, is always a media frenzy, as reporters from around the globe get a taste of what’s hot, and is a great time for us to expand the awareness of the elements? brand, especially as we eye international expansion into fashion hubs such as London, Tel Aviv, and Milan. Our corporate staff and lifestyle coaches participated in many of the events of the week, and made many important media and corporate connections.
We are positioning elements? to be the first lifestyle brand for women. In focus group research, we found many of the currently fitness brands falling short, by not addressing the consumers needs beyond simply providing a workout. Consumers, especially female consumers, have long been asking for a more complete solution. Our "body, beauty, and mind" approach, combined with "elements living" magazine and our All-Star Advisory Board uniquely positions us to be a category leader. We have recently launched out Expert Guide to elements living, a journal maintained by our Miami and LA staffers, highlighting all things new and cool in travel, fitness, food, beauty, and fashion. The initial readership has been high, and we are expecting the consumer site to have nearly 100,000 viewers by year end. All of these portals help to strengthen our position as a leading lifestyle resource for women.
Tags: fitness, lifestyle coach
