Chris palumbo, Christopher palumbo, elements for women, element diet,
As we continue to position elements as the premium fitness and lifestyle brand for women, we are always searching for ways to enhance the member (consumer) experience, also expand the recognition of the elements? brand. This month, we are excited to launch elements fitness radio, a monthly podcast of fitness music and workout inspiration, just in time for the new iPhone users, which will be featured on iTunes and also on our new (soon to be debuted) media site, elementsliving.tv
The idea began several months ago, to offer a motivational mix of music to our members (free of charge) each month. Once we begin to study podcasting, and the enormous appeal of workout music, we felt that we could create a well-branded product which the clubs could also use as a promotional tool. Instead of charging for the shows, it was decided that we would offer them free of charge, over the iTunes portal.
The next steps were to select a great music producer, who would be able to replicate the vibe of the brand and handle the engineering, then to couple the music with fitness celebrities to create motivational music for workouts, at home or in the club. Overall, I have been pleased with the process and think the shows will be a nice branding piece for our clubs, and will be appreciated by the members.
We began with taping the initial 5 shows, to be released initially once monthly, until the audience builds. Each show is about one hour in length. I thought I would attached the full press release below for readers who want the full details. Our press conference is set for Friday, July 13 to officially announce the debut. Be sure to check back for a special link here to preview our first show! Upscale women?s lifestyle brand elements? has announced elements fitness radio as part of its "elements living? online magazine? and media site. The Internet radio program will consist of top music producers, mixed with fitness celebrities, and will include complimentary downloads of workout music and motivation. The shows will also be available on iTunes, and will debut just in time for workout enthusiasts who are first in line for the new iPhone!elements? has selected international music producer Oren Nizri to spearhead the project, which will be hosted by various lifestyle and fitness experts. The initial show will feature elite athlete and fitness presenter Lisa Gaylord.elements is more than a great health club brand, we are a complete lifestyle. Health clubs, online magazine, fitness experts, how-to tips, workout music and more… the elements? experience is about living a healthy lifestyle… in style! Our intent is to further develop the lifestyle aspect of our brand, to offer a complete fitness experience to our members, " said Christopher Palumbo, elements? founder, CEO and brand strategist.Lisa Gaylord is one of the top international fitness presenters. Having worked with top athletic and fitness brands such as Nike, Crunch, Reebok, and elements, Lisa is a highly sought after instructor and motivational speaker. Her fitness DVD’s, workout, and lectures are top sellers. As a member of elements All Star Fitness Advisory Board, Lisa is well positioned to spread her message of motivation and empowerment to Oren Nizri perfected his knowledge of the contemporary international music scene in Tel Aviv, Israel, prior to moving to Miami’s South Beach. He can be found playing at some of Miami?s premier hotels, nightclubs and lounges including The Ritz-Carlton Miami Beach and Social Miami, at the Sagamore Hotel. He has built a large and devoted following, and provided his trademark music at signature events worldwide. His careful music selection, attention to detail, and ability to covey energy and mood makes him an ideal music producer for the elements fitness brand. elements? for Women clubs feature forward-thinking technology and advances, from Smart Workouts to dynamic Group Exercise class series. Elements? exclusively features a SmartCard exercise system with HUR European-designed ?smart? machines, which greet each member by name, remember her settings, track her performance, and tell her where to go next. The touch screen and card practically become a personal trainer for the client. Gravity? (EFI Sports Medicine) is the next generation of pilates and core-strengthening innovations featured at all elements? clubs, and innovate classes such as candlelight yoga and Brazilian Boot Camp all help to create a balanced fitness experience. The hip and stylish elements? brand continues to attract international attention… from a mention in Forbes magazine online, to new flagship clubs announced in London, Chicago, and New York. Upcoming brand expansion includes a new online web club, with an all- star fitness and diet Advisory Panel, including Nike’s Lisa Gaylord, TV’s Dr. Fabian Lopez, and the Nutrition Twins. Over 25 club locations are now under development in the U.S., as well as international brand expansion to Bombay and London.Visit www.elementsforwomen.com and www.elementsliving.tv
Tags: fitness, lifestyle brand
