There are many ways to track the growth of a company, some tangible, others not so much so. The growing number of media placement calls we receive at elements? corporate is a certain sign that our popularity (and more importantly, our credibility as a leading US fitness and lifestyle brand) is on the rise. Here are some examples from the last week:
Ella Storm, our All-Star personal coach, is featured on MTV as the trainer to the entire cast of a new program which is currently being taped.
We are shooting segments of workout video which will be aired on a major Latin America broadcasting network, as well as coordinating video production for our own online magazine, elements living.
We were the major contributor for a news piece which is detailing trends in the fitness industry, to be published next week in several top newspapers.
In the northeast, a Boston area newspaper do a double feature about one of our elements? owners, Brenda Perkins. The first article was detailing her inspiring personal story, the other was a great piece on the elements? brand.
Woman’s World magazine is doing a detail story about one of the lifestyle consultants from an elements? club, and her own personal transformation.
In all, there are 23 stories or press segments (that we know of) which will feature elements? this month. Seeing elements? featured in such a variety of media pieces is a great testament to the wide consumer appeal of our elements? for women brand.
Tags: fitness, lifestyle brand
