One of the most exciting announcement we make is the addition of new elements? locations. As the premium brand of health clubs for women, we are very careful to select top markets, and top operators for each new club location. Our intent is to carefully grow the brand into the top 200 regional US markets, and the top 35 international markets, crafting a dynamic mix of top name and premium world markets. We achieved great early success, as the number of planned elements locations nears the 50 mark (representing 18 metropolitan regions), just shy of our first full year of active growth… an impressive accomplishment for any new brand, and a testament to our rapidly-growing popularity with consumers. This week was no exception, and we were proud to announce the newest locations representing the best of Cleveland, Ohio, Richmond, VA, and Stamford, Connecticut. Each of these locations are great fits for the brand, and represent passionate, driven owners behind them.
Read about our newest Atlanta location, a luxurious 10,000 square feet dual purpose spa & fitness club, in conjunction with Atlanta’s esteemed Moda Spa. This is the first of three planned multi-purpose facilities in the Atlanta metro.
The quality of our club owners is quite impressive. Now that we have set the bar, it seems to keep getting higher and higher. Well-known celebrities, state senators, and professional athletes have all inquired about being award the rights to develop elements? in their market… this growing list is impressive, to say the least!
Many people incorrectly assume that net worth is the single most important factor in our decision to award a development territory. With our ultra-selective criterion, that assumption is not really correct. Of course, it is a basic necessity that each business be well funded, but there are many factors beyond money which ultimately determine if someone is successful with an evdeavor. Passion, integrity, and drive – coupled with determination – are the critical success factors which we seek in our owners. It all starts with passion. We have set a course (and set the bar) to become the premium fitness and lifestyle brand for women – that does not happen without a personal and professional commitment to the brand, and each of our team members, club owners, and affiliates. At corporate offices, workdays-into-worknights are becoming legendary, it is not at all uncommon for me to stop back at our offices late at night and find the bulk of our team still hard at work, and in great spirits. We create at atmosphere full of energy and passion, which begins here in Miami, and is felt at each club location.
Passion, combined with drive, is what makes a great product legendary.
Tags: fitness, lifestyle brand
